I'm not building a product right now. I'm looking for a problem.

The starting question is simple: how can data, analytics, and AI help ordinary people and businesses make better decisions, be more productive, and actually grow? That's the direction, not the destination. We haven't decided what the actual product is, and I think that's the right place to be right now.

What I'm listening for are specific sentences. Things like "I have all this data, but I don't know what to do with it." Or "I spend too much time pulling information together before I can even make a decision." Or "I know my business is growing, but I couldn't tell you exactly why." Or "I wish AI could just tell me what's happening and what to do next."

If enough people in the same space keep saying some version of that, that's the signal. Not a survey answer, a recurring, painful sentence.

Right now the search covers a few different worlds on purpose: small businesses trying to understand their own sales and customers, education systems trying to use student data better, fintech and personal finance, individual productivity, and the broader gap between businesses wanting AI and businesses actually using it well.

The plan, if a real problem shows up, isn't to jump straight to building software. It's closer to this: find the problem, solve it manually for a handful of people first, get paid for that, then automate what worked, then decide if it's worth turning into something bigger. If ten business owners all say some version of "I have sales data but I don't know which customers are actually driving my revenue," that's worth testing by hand before it's worth building.

The content I want to create around data and AI fits into this directly, not as a separate thing. It's part of how the research happens, how the right people end up in the same conversation, and eventually how a real customer base forms, if there's something here worth building at all.

Right now, the honest status is discovery, not decision. I'm not saying "build an AI analytics company." I'm saying find the repeating, painful sentence first, and let that decide what gets built.